This first post from VerdeauxCondos.com is dedicated to the real estate agent– real heroes, in our opinion. Without them, imagine the chaos that could happen! It’s only best to provide helpful tips to real estate agents who need to close a sale. It only starts with winning clients– and this is how we think you should do it.
More and more homeowners these days take more precautionary measures before hiring the services of a real estate agent for when selling their homes. They now take more time screening and interviewing their prospective real estate agents.
It’s only right.
The move is beneficial for both the homeowner and the agent, since it would take a good relationship between seller and agent to make a good sale. More homeowners these days are getting involved in the selling process and they only naturally want an agent they could work rather easily well. Just imagine the inconvenience of having to change an agent midway through the selling process – the opportunity costs are bound to hurt both parties definitely!
Also, owners understand that the real estate agents are primarily the source of prospective buyers, homeowners know that they have to pick one who is likely to get the deal done and more quickly and efficiently.
This has made the client market a bit more challenging for the real estate agents. To win more clients both from the sellers’ and buyers’ sides, here are some helpful tips:
Confidence is a very helpful and essential tool in business. While employees have to go through interviews one job at a time, real estate agents have to do it one client after another. No matter how condescending or nice your clients are, confidence will have you winning them all. Also, confidence helps you win referrals, and that is always a good thing. Referrals are definitely important, as Zillow explains here, so make sure you have all that confidence to help you succeed.
Have a plan ready.
More homeowners are looking for a solid strategic marketing plan from their real estate agents. Some may ask you about it, some don’t but it will always be helpful to be ready with it. No it does not have to look like a whole year’s worth of reading material. Chances are, she won’t even have the time to skim through a few pages outside of all the contracts and papers you are to shove into their faces soon as the selling process begins. Create your own strategy– do your research, meet the market, or click here to read a lot of good reviews so you can find out if everything is according to plan. Just at least be ready to present a marketing plan to them, explain how you are planning to sell the house and if your competitors do not have it, the points are on you.
It can win hearts of girls/boys, it can also win hearts of clients. I am clearly opposed to being friends with clients, but being friendly and displaying a constant friendly smile is always a plus. Smiling and being generally nice to clients make them feel more comfortable. It makes them feel like they could tell you about anything and that they can trust you.
Keep constant correspondence.
After the initial meet up with either buyer or a seller, always do your follow ups. Check your emails and blog messages (maybe even Facebook messages) too so you can respond. The thing is, constant communication makes them feel like you’re actually interested to help them. (PS. Constant communication is not equal to flooding them with messages like a total creep!)
Win it all with your professionalism and friendliness. GO GET ‘EM, TIGER!